MADISON, NJ (December 27, 2023) —Today, Coldwell Banker Commercial®, an Anywhere (NYSE: HOUS) brand, has announced a new vendor relationship with Placer.ai. This affiliation provides the Coldwell Banker Commercial brand and its network of CRE experts with unique and insightful real estate data analytics that showcase the value of properties and optimize management.
In the world of commercial real estate, market analysis has become an incredibly important part of the brick-and-mortar retail strategy. The relationship with Placer.ai enhances Coldwell Banker Commercial’s evaluation process to determine the most profitable uses for land and to decipher real estate market trends to build better site selection and growth strategies.
“We are excited about the opportunities this relationship creates for our network of professionals,” said Dan Spiegel, senior vice president and managing director of Coldwell Banker Commercial. “Placer.ai’s foot traffic analytics and location intelligence will be a valuable resource for Coldwell Banker Commercial affiliated brokers and their clients by offering unique, quality real estate market analysis. We look forward to empowering our affiliated brokers with the critical information needed to assist their clients to make informed decisions about acquisitions, sales, and the general development of property.”
As the retail landscape continues to evolve, Placer.ai’s insights are an important advantage which will provide Coldwell Banker Commercial professionals with an additional tool to better address market-wide factors such as location and accessibility, maintenance and improvement costs, tenancy and rental income, foot traffic patterns, and comparative benchmarking.
About Coldwell Banker Commercial Affiliates
Coldwell Banker Commercial Realty, an affiliate of Coldwell Banker Commercial®, provides commercial real estate solutions serving the needs of owners and occupiers in the acquisition, disposition, and leasing of all property types. With a collaborative network of independently owned and operated affiliates, the Coldwell Banker Commercial organization comprises almost 200 companies and more than 3,000 professionals throughout the U.S. and internationally. For additional information, visit www.cbcworldwide.com.
Placer.ai is the most advanced foot traffic analytics platform allowing anyone with a stake in the physical world to instantly generate insights into any property for a deeper understanding of the factors that drive success. Placer.ai is the first platform that fully empowers professionals in retail, commercial real estate, hospitality, economic development, and more to truly understand and maximize their offline activities. Find additional information, visit www.placer.ai
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